Sophie Walzer
The Brand: Where Message Meets Meaning
Hello! I am so glad you are here.
My name is Sophie Walzer, and I am a recent graduate from the University of Florida. In the advertising and communications world, I pride myself in not just getting work done, but telling a story in everything I do. As advertisers and communicator, we are given the resonsibility of telling a story. The story of a company, the story of a brand, and the story of the people behind it.
I'm eager to tell these stories. I aim to build messages that connect and campaigns that feel intentional.
Education
University of Florida
University of Florida
December 2025
Bachelors of Science in Advertising
Focus: Persuasive Messaging
June 2026
Masters of Science in Management
Brand Pillars
Each company has a mission statement or pillars that they live by. Similarly, we are each our own brand and should also have our own pillars.
Voice
Using words with intention to tell stories that deserve to be heard.
Every day, we're given the opportunity to use our voice -- to converse, exchange ideas, and tell stories that matter. In advertising and communications, that opportunity extends. We're entrusted with helping others share their story: the story of a brand, a product, and the people who make it all work. I want to use my voice and help articulate the voice of a company -- to amplify what makes them human, meaningful, and worth listening to.
Strategy
Turning collaboration and organization into a clear direction
Great ideas don't live in isolation. Strategy is about collaboration, clarity, and organization -- bringing the right people together and giving creativity a clear direction. I thrive in collaborative environments, where listening, planning, and structure turn ideas into intentional execution. Thoughtful strategy ensures that every message has a purpose and every project moves forward with confidence.
Connection
Finding heart and passion that drives meaningful work.
The strongest work comes from connection -- to the team, the project, and the purpose behind it. Finding heart and passion is what transforms work from simply effective to truly impactful. I focus on building genuine connections, leveraging existing relationships, and strengthening them with empathy, curiosity, and care. When people feel connected, the work speaks louder.
Work Experience
Communications Intern
Musicians on Call
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Researched and identified potential musicians and volunteers across Orlando, Tampa, and Miami, as well as monitored news stations and music programs to support outreach and recruitment efforts.
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Conducted interviews and wrote featured articles for Musicians on Call’s website, including coverage of Marshmello’s visit to perform for patients and a profile on a board member’s career journey.
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Supported organizational events by volunteering at the launch of Musicians on Call at Orlando’s HCA hospital, contributing to program visibility and community engagement
Content Marketing Intern
Achievable
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Managed and developed content marketing by creating an online series of articles titled “Tips for Teachers” to promote proven technological and personal skills to increase site audience to teachers and students.
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Created and organized independent deadlines for 9 promotional articles for the Achievable website.
Social Media Manager and Communications Intern
Palm Beach Wellness Institute
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Curated and managed the company’s social media pages using Canva to promote current trends in health and share doctor insights, increasing LinkedIn impressions by 113% in my first month and profile viewers by 283%.
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Collaborated with other interns to manage and increase engagement on all social media platforms to increase company attraction and clientele.
Marketing and Advertising Intern
Fortune International Group
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Individually curated content from building renderings and press releases to aid brokers in promoting properties on social media for luxury residences in South Florida.
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Communicated with marketing managers to build research on luxury residences throughout the nation to find the best places to expand and advertise through content creation for luxury residences.
Sales and Marketing Intern
Greek House
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Created custom apparel for Gainesville and spearheaded the marketing and promotional strategies for this apparel based on the target audience through social media and on-campus promotion through platforms such as Canva.
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Assisted Greek House’s CRM to manage customer accounts and increase sales of over 40 Greek chapters.
Publications and Newsletter Chair
Alpha Chi Omega Gamma Iota
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Effectively communicated with the Public Relations team to organize and produce marketing campaigns to promote the chapter and philanthropy events of Alpha Chi Omega.
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Inform and promote chapter and philanthropy events to raise over $5,000 for Peaceful Paths in a semester.
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Facilitated the outreach team to coordinate milestone attendees for the chapter’s 75th Anniversary Gala.