Previous Work
University of Florida
Personal Branding
For this project, I intentionally branded myself as a professional exercise in clarity and conviction. Before you can effectively build or represent someone else's brand, you need a deep understanding of how branding works at a personal level. This piece focuses on voice, discipline, and intention -- how I communicate, how I work, and how I follow through. By defining my own brand first, I strengthened my ability to create authentic, strategic brands for others.
Alpha Chi Omega
Monthly Newsletter
As newsletter chair of the Gamma Iota chapter of Alpha Chi Omega, one of my responsibilities is creating and delivering newsletters for major events within the chapter. This newsletter highlighted big moments within the past year, such as the money raised for the philanthropy of domestic violence. The newsletter also includes a bit of information regarding house renovations and sisterhood moments to keep the audience informed on what is happening in Alpha Chi. On a more personal level, this project demonstrates my approach and creativity. With each newsletter I create, I am given no guidance, simply a deadline. When creating this issue, I focused on the clear organization of the product while illustrating a familial and sentimental value as alumni were receiving this when coming back to the Alpha Chi Omega house after many years. Many alumni value the heartfelt connections that they made in this home and I wanted to translate that heart into the newsletter, showing that the bond they once valued is still going strong.
Fortune International
Ritz-Carlton Residence Content Planning
In my role as a content and marketing intern at Fortune International Group, one of my main focuses was to create and curate content portfolios regarding current commercial real estate projects, such as the St. Regis Residences, Nexo Residences and the Ritz Carlton Residences. The goal of this project was to gather a few photos along with a brief caption to present to the brokers. With these portfolios, the brokers are easily able to pull content to quickly reach social media or their clients. When creating these portfolios, I focused my methods on simplicity as they would be posted by an external source. I wanted to increase user ease while still creating something clean and engaging.
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University of Florida
Native Advertising Project
In this project, I designed a series of native Facebook advertisements promoting New York Yankees ticket sales, leveraging the platform's scrolling layout and seamless ad integration to maximize engagement without disturbing the user experience. By ensuring each sponsored post mirrored organic content, I demonstrated an understanding of platform-specific design, consumer behavior, and native advertising best practices. The campaign targeted male Yankees fans across distinct age groups, each written from a fan's perspective to create emotional resonance and personal connection. The campaign also showcased strategic media planning by aligning ticket and game types with each audience, a Sunday matinee for families. This approach highlights my ability to conduct audience segmentation, apply demographic targeting, and tailor messaging based on lifestyle and life stage.
Summer Fridays
Taste the Holidays Campaign
This short-form video ad for Summer Fridays Lip Butter Balm was designed around the concept of a flavor for every holiday moment. By pairing festive visuals with recognizable holiday music, the campaign evokes the feeling of "tasting" the season through each featured flavor. The video highlights how scent, sound, and mood work together to create an emotional connection to the product, positioning Summer Fridays as a sensory staple throughout the holidays.